Strategy freshens the company’s image,
positions the family business for future growth
West Rutland, VT – H.Hirschmann LTD, manufacturer of custom
wood windows and doors for landmark, commercial and high-end residential
properties, announces the launch of a new consumer brand campaign to be
introduced through various media and marketing applications. Developed under the theme “Truly Original,” the new branding
campaign includes a refresh of the Hirschmann logo with an updated brand name, Hirschmann Architectural Windows and Doors,
as well as a redesigned, optimized, user-friendly website.
The campaign was designed to give the Vermont-based company
a clear identity in the high-end window and door market, and highlight the
Hirschmann reputation for quality, innovation and exceptional craftsmanship. It also shifts consumer focus from the
origins and history of the family-run business, instead promoting Hirschmann’s specialized
capabilities in its two core markets, historic reproduction and luxury
residential.
“Builders and homeowners in the luxury market are more
interested in differentiating their homes with unusual window shapes,
one-of-a-kind hardware and bigger and better doors and windows,” says Rolf
Hirschmann, company President and Owner.
“Similarly, landmark reproduction projects, like Harvard University’s
Winthrop House Window Renovation, present tremendous challenges, requiring
historically accurate designs merged with modern functionality. This ability to work beyond boundaries, to
think differently, and to meet the most extreme design challenges, this has
been the Hirschmann hallmark all along. This
is what makes us Truly Original.”
The updated Hirschmann logo presents the company’s new
signature while honoring its 100-plus year history. The redesigned website offers a fresh and
engaging look at the Hirschmann brand, with easy navigation and helpful tools and
resources. In addition to a streamlined
design, stunning photography and improved functionality for mobile devices, the
site showcases the company’s growing portfolio of signature landmark projects
and high profile architectural collaborations.
Rolf Hirschmann describes the rebrand as a sign of evolution. “The foundation of our company – our values,
exceptional craftsmanship and quality of our products – all remain intact and
stronger than ever. But as customers’
demands and expectations change, we must also grow and evolve. By explaining what makes us ‘Truly Original,’
we hope to deepen our relationships with our existing customers, while
increasing our brand awareness for future growth.”
Hirschmann collaborated with the Vermont-based agency LMW
Design, and brand strategist Kathy Aicher on the rebranding campaign.
For more information, please visit www.hhirschmannltd.com.
About Hirschmann
Architectural Windows and Doors
Manufactured in Vermont, USA, Hirschmann provides supremely
crafted, architectural wood windows and doors with unparalleled attention to
artistry, innovation and personal service.
Our collaborative approach, product knowledge and meticulous
craftsmanship in every project have distinguished Hirschmann as a trusted and
reliable name in custom wood windows and doors for four generations.
Hirschmann creates custom solutions for the most intriguing
and unique architectural challenges – from historic reproduction to ultra-luxury
residential – moving beyond conventional, into the realm of extraordinary.
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Contact:
Rolf Hirschmann
President, Owner
Rolf@hhirschmannltd.com
(802) 438-4447 ext. 202
