News & Press

Strategy freshens the company’s image, positions the family business for future growth

West Rutland, VT – H.Hirschmann LTD, manufacturer of custom wood windows and doors for landmark, commercial and high-end residential properties, announces the launch of a new consumer brand campaign to be introduced through various media and marketing applications.  Developed under the theme “Truly Original,” the new branding campaign includes a refresh of the Hirschmann logo with an updated brand name, Hirschmann Architectural Windows and Doors, as well as a redesigned, optimized, user-friendly website.

The campaign was designed to give the Vermont-based company a clear identity in the high-end window and door market, and highlight the Hirschmann reputation for quality, innovation and exceptional craftsmanship.  It also shifts consumer focus from the origins and history of the family-run business, instead promoting Hirschmann’s specialized capabilities in its two core markets, historic reproduction and luxury residential.

“Builders and homeowners in the luxury market are more interested in differentiating their homes with unusual window shapes, one-of-a-kind hardware and bigger and better doors and windows,” says Rolf Hirschmann, company President and Owner.  “Similarly, landmark reproduction projects, like Harvard University’s Winthrop House Window Renovation, present tremendous challenges, requiring historically accurate designs merged with modern functionality.  This ability to work beyond boundaries, to think differently, and to meet the most extreme design challenges, this has been the Hirschmann hallmark all along.  This is what makes us Truly Original.” 

The updated Hirschmann logo presents the company’s new signature while honoring its 100-plus year history.  The redesigned website offers a fresh and engaging look at the Hirschmann brand, with easy navigation and helpful tools and resources.  In addition to a streamlined design, stunning photography and improved functionality for mobile devices, the site showcases the company’s growing portfolio of signature landmark projects and high profile architectural collaborations.

Rolf Hirschmann describes the rebrand as a sign of evolution.  “The foundation of our company – our values, exceptional craftsmanship and quality of our products – all remain intact and stronger than ever.  But as customers’ demands and expectations change, we must also grow and evolve.  By explaining what makes us ‘Truly Original,’ we hope to deepen our relationships with our existing customers, while increasing our brand awareness for future growth.” 

Hirschmann collaborated with the Vermont-based agency LMW Design, and brand strategist Kathy Aicher on the rebranding campaign.

For more information, please visit www.hhirschmannltd.com.

About Hirschmann Architectural Windows and Doors

Manufactured in Vermont, USA, Hirschmann provides supremely crafted, architectural wood windows and doors with unparalleled attention to artistry, innovation and personal service.  Our collaborative approach, product knowledge and meticulous craftsmanship in every project have distinguished Hirschmann as a trusted and reliable name in custom wood windows and doors for four generations.

Hirschmann creates custom solutions for the most intriguing and unique architectural challenges – from historic reproduction to ultra-luxury residential – moving beyond conventional, into the realm of extraordinary.

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Contact:

Rolf Hirschmann

President, Owner

Rolf@hhirschmannltd.com (802) 438-4447 ext. 202

Jim Hicks owner of Quality Restoration Works, NYC, on his way to an evening work meeting, is wearing one of his Hirschmann tee shirts. Jim supplies and installs Landmark window and door replacements in New York City and beyond. “Rolf Hirschmann and his Vermont company make some of the most complicated, beautiful and best wood windows in this country,” Jim says. Hirschmann Windows and Doors manufactures reproduction windows and doors for significant Landmark restoration projects. Thank you, Jim!

A single door, pre-hung with pintle hinges and putty glazed with time period laminated safety glass for a late 18th century home restoration next to a modern triple glazed Black Walnut interior Lift & Slide window wall – 200 plus years of door technology next to each other! It goes to show, H. Hirschmann LTD can handle almost any design you require.

Hidden in a cove on Lake Champlain, just south of Burlington, Vermont, is a successful marriage between New England vernacular architecture and a contemporary interior design, crafted by Silver Maple Construction under the guidance of Joan Heaton Architecture. H. Hirschmann LTD is proud to have collaborated with the team in this tucked away private property.

Seldom do you encounter and work for such appreciative and grateful clients as Julia & Steve at Squam Lake in New Hampshire!

On September 16, 2018 the couple invited all trade and craftspeople who were involved in the building of their dream home, personally thanking everyone for their efforts with a large cook-out and an open house celebration. Architect Tom Murdough and his team at Murdough Design Inc., landscape architect Richardson & Associates and the general contracting firm of Wood & Clay, Inc. were individually honored for their efforts.

The team at H. Hirschmann LTD is proud to have supplied all exterior mahogany windows & doors to this challenging and amazing piece of architecture! Congratulations to all!

H.Hirschmann LTD is excited to partner up with Fifty-Three Restorations Inc. to supply and install historic reproduction replacement windows for this nationally registered landmark building on Lafayette Street in NYC.

Congratulations to Lawrence Builders of South Kingstown, Rhode Island!. They are the winners of this year’s annual Hirschmann Golf Classic. Pictured, left to right, are Steve Paskalides, John Kearney, Steve Lawrence and John Meegan.

Again, congratulations!

All of us at H. Hirschmann LTD are proud to have been part of the successful team to finish the Winthrop House project with Lee Kennedy Company. Nice job LKC!

As mentioned on the Lee Kennedy Co., Inc. LinkedIn page:

Lee Kennedy performed preconstruction and construction services for the complete gut renovation of one of Harvard University’s iconic River House Dormitories – Winthrop House, Standish Hall. The building, originally built in 1913, was renovated on a fast-track 15-month schedule. Scope of work included complete demolition and reconstruction of the interior including a historic restoration of existing library. The project also included all new MEP infrastructure, electrical upgrades and an exterior restoration package that consisted of a new slate roof, rebuilding of the chimneys, repointing, exterior wood restoration and new windows. Check out this video on the project to learn more!

At H. Hirschmann LTD, we could not have been happier to team up with such a great group of people. Please enjoy the video at the top of the page outlining the project.

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